Brother's Keeper is an exhibition that tributes the Black barbershop. The Coyote Agency recognizes that the barbershop has been a pillar for community, safe space, and self care for centuries within Black culture. In efforts to uplift an underserved market, the agency curated an art exhibition that mobilizes conversation of kinship and inner peace - especially for Black men. This was a 6 month long project, ran by founder Bria Brown. The exhibition's foundation was fortified by key components including a strong social campaign, immersive 5-sensory art, and creative partnerships. In result the Agency was able to see the following:
400 RSVP's for opening night
10K accumulative views on all social channels + campaigns
Partnership with Support Black Art official event media sponsor
C A M P A I G N
Coyote Agency built out a list of 400 new press + media contacts to invite to the preview and opening night of the show.
Paid social campaigns on Facebook and Instagram
Commissioning of artists for Snapchat Geofilter, event flyer, and original audio for the show
Commissioning of beverage director, Jahde Barasch-Grose, for cocktail curation and bar support.
Emailed over 2000 contacts to promote the exhibition
Copy writing for all social campaigns, press releases, and partnership pitch decks
E X H I B I T I O N
Developed concept/strategy, and pitched to potential partners
Set design creating the "ultimate" barbershop.
Booking of barber talent for the opening night and DJ's for preview and opening night
Commission of artists featured in show
Wrote art summary for show
Offered private showings of the exhibition to local schools and provided creative programming in accordance with ARTS East NY Community Director, Felice Graham.
T A N G I B L E S
W A T C H T H E S V N C R W N S D O C U F I L M
" O U R B R O T H E R ' S K E E P E R "