Coyote Agency is dedicated to offering transformative outcome for our clients. Part of this objective is accomplished by offering in house public relations and strategy to clients. Fortifying relationships with visionaries, influencers, and art-appreciators has facilitated the lengths to which our voice and our clients' voices can reach. These lasting connections have led to the securing of press by platforms such as REVOLT TV, KarenCivil.com, Afropunk, and more.
New York-Seoul star DUVV needed help promoting her latest show in Brooklyn. In accordance with this show, DUVV release her latest single "Tell Me," for the world to hear. Coyote Agency strategized a successful roll out plan to engage audience in the news of her event, through pushing "Tell Me." In effect, DUVV received coverage from KarenCivil.com. As part of DUVV's PR package, Coyote Agency planned a roll out that included:
Analysis of audience engagement post song release and leading up to the event night.
Building of her event's Splashthat.com page
Development and delivery of a formal press release announcing the event and single
Social media engagement and paid promotion on Facebook and Instagram
Newsletters pre and post event.
In efforts to increase audience engagement Latasha Alcindor set her eyes on releasing a fun, care free video for her track "Headraps." Coyote Agency assisted Latasha by formalizing the official press release, locking in coverage on large publications, and coordinating logistics for "Headraps" to be placed on major music channels via her distribution agent. Successfully, "Headraps" saw over 50K views on the video through Facebook, secured the Spotlight on REVOLT TV, and was featured on the AFROPUNK website.
tubafresh is founder Chanel Crichlow's newest brain child. Turning over a new leaf, Chanel sought out to have the band create a name of it's own with the output of brand new music and video content with precise timing and placement. Coyote Agency facilitated this initiative for tubafresh by developing a strategy that would meet all of Chanel's goals for the band. This included formulating a pitch that would give press a unique and proximal angle to share with readers. The agency also developed a roll out calendar to ensure a timely release with optimal reception from press. The calendar gave ideal dates for song and video release, media out reach, public announcements, and press contact. In tandem with this, Coyote Agency developed an epk that would be accessible through the tubafresh.com website. At the closing of their contracts, tubafresh landed placement on AFROPUNK, DMNDR, and Seafoam Mag.