As part of Athens: New Renaissance 6th issue (Athens 6), Coyote Agency, (then Athens: New Renaissance Magazine) teamed up with URBN Inc. to release a series of content cross promoting their newest active wear brand, Without Walls. The company made it part of their mission to partner with local businesses to coordinate monthly events, called activations. Coyote Agency was blessed to be one of their marketing partners for the month of September 2014.
In outcome, Coyote Agency worked closely with URBN Inc. brand leader of the 14th Street, 6th Ave location to produce content across multiple channels for both brands.
The project detailed:
-Coyote Agency conception of an all day yoga event called "The Fit Sesh." With the support of Without Walls, the two brands formalized the event, partnering with fitness studios around NYC, including 305 Fitness, Loom Yoga, & The Om Factory.
-Coyote Agency's aquisition of event location and sponsorship. A big sponsor in part was Boxed Water.
-Conception of collateral for partnership. The collateral included a capsule collection of active wear called "The Box" with custom Athens X Without Walls branding.
-Coyote Agency's PR initiative to promote the event to our audience.
-Commissioning of partnership to clarify and execute branded deliverables for the capsule collection and event. Our commissioned designer was Joanna August.