Coyote Agency was recently commissioned to create content for a startup music management company, Vapor Trails. As part of their latest site release, Vapor Trails contracted Coyote Agency's founder, Bria, to lead and strategize a platform of content to be released with the site. The content is expected to release end of December 2017. For Vapor Trails, Bria chartered the following:
-Logo update and rebranding to make the look of Vapor Trails modern and simple.
-Commissioning of graphic designer, Joanna August, to advise on look and devise creation of new logo.
-Commissioning of writers and journalists to create content to be published on the site with appropriate editorials
-Facilitating the outreach to talent that would be featured in content editorials
-Production of teams and editorial shoots
-Planned the publication's editorial and marketing calendars, executing on deadline accordingly.