ABV Ferments
Brand Identity and Social Media Marketing
Making a difference in the wine industry
The Objective
Anything But Vinifera (ABV) is an organization committed to wine education and de-colonizing the wine space to make a more inclusive community. In preparation for their 4th bi-annual festival, the founder reached out to Coyote to support with a rebrand of their socials and a rebrand for their digital channels.
The Action
Coyote developed a mini brand identity deck helping ABV align on their brand colors, font types, and logos. Additionally, we established their TikTok handle, restructured their Instagram, secured a branded social template for their content, and helped align on a marketing strategy to meet the brand’s most important goals.
The Outcome
Through this work, ABV has been able to successfully connect with their audiences and drive to their most critical content and pages. The brand now has a consistent template and guidelines to create and reproduce content for their future projects, with a bold and dynamic presence that aligns with the work they have been doing.
Deliverables included:
color pallete
defined fonts
social media templates
custom flyer for the events
consulting on marketing strategy
